To earn extra income with the internet allows us to target niches cheaply and effectively via keywords used for search on search engines – mainly Google, but also Yahoo!, or Bing! the new search engine from Microsoft, and thousands of other niche content sites you can place ads on. Choosing niche targeted keywords related to use in PPC search campaigns, publishing articles , or listing in directories.
Unfortunately beginners devote considerable time and effort trying to find brand new and undiscovered niches. There are even some online products promising to show you “how to find an untapped niche”. Please don’t fall for this! Once you’re more experienced and understand a lot more about internet marketing that you can then experiment with more diverse niches. When trying to find a niche, first determine an “overall market” and then extract a particular section of that market. Then create a website around this specific segment of the market.
The truth is that you could spend your entire online career within 4 markets and never have to worry about finding a small untapped niche. In essence it is the basic law of supply and demand. If you can find what people are searching for and you can then supply it you will be in business forever.
The big 4 markets are:
1) Health – Increase energy, Loose weight, Diet, healthy eating, skincare, medical procedures, quit smoking, headache relief, children’s health, hair loss…
2) Lifestyle – Mind body and spirit, dating, personal development, computer games, how to sell your house, online study courses, self improvement, pets, relationship advice, spirituality, pets, motivational, DIY, divorce, etc.
3) Wealth – Work from home, Internet Marketing, debt relief, government grants, online trading, credit card, start your own business, mortgages, business opportunities…
4) Passions – This is a pretty broad niche. Here you concentrate on hobbies and activities that people enjoy on a regular basis. They include things like golf, gaming, gardening, cooking, and surfing.
All four market categories are concerned with basic, fundamental human emotions. Over a century ago, your great-great-grandfather wanted to make money, find love, feel healthy, and get more out of life. I guarantee one hundred years from now your great-great-grandchild will have the same concerns. Even when technology changes the way people interact, these categories will never change. People will always want to earn extra income, find love, enjoy their hobbies, and feel healthy. By building an online business around these topics, you’ll always have a target market of individuals who want to buy what you’re offering.







